If the entire advertisting campaign is based around charging per an app install, another words it’s CPI-based, marketers refer to it as CPI marketing. A mobile app advertising campaign can be built around a number of different models, each implies charging the app marketer when a particular action takes place. If you aren’t familiar with CPI advertising or CPI marketing term, let’s us explain. As well as how much does it cost to drive app installs via Facebook, and more. This guide will help you understand the ins and outs of the CPI payout model in particular, what CPI advertising and CPI marketing are, and how they compare to other metrics. Therefore to meet their marketing goals, marketers may utilize all these models. As the app market grows, app marketers are in a tough ever-increasing competition for app users’ attention and ultimately their wallets. CPI, or Cost Per Install, is one of them, and while on the surface the name makes it sound deceptively simple (Cost-Per-Install means you pay when someone installs your app, right?), there is actually plenty of nuance to it. From one-off payments to costs-per-metric, there is a number of models for mobile app marketers to choose from upon launching an app’s advertising campaign. The mobile app marketing industry economy is powered by several business models.
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